Optimized natural extracts with high active components, formulated to improve feed conversion rates and systemic vitality across Serbian livestock farms.
Serbia's livestock sector, particularly pigs, poultry, and dairy husbandry, forms a foundational pillar of its national agrarian economy. Concentrated in fertile regions such as Vojvodina and the agricultural hubs of Mačva, the demand for high-efficiency nutrition profiles is rapidly scaling. Concurrently, as Serbia aligns its national veterinary standards with the European Union (EU) acquis—specifically concerning food safety and the elimination of Antibiotic Growth Promoters (AGPs)—feed millers and integration enterprises face a pivotal restructuring phase.
The elimination of sub-therapeutic antibiotics has generated immediate challenges in maintaining gut integrity, preventing post-weaning diarrhea in piglets, and managing coccidiosis in broilers. Natural alternatives, especially Phytogenic Feed Additives (PFAs) derived from botanical extracts and essential oils, have transitioned from optional supplements to essential functional ingredients. Active plant molecules such as carvacrol, thymol, eugenol, and menthol are scientifically documented to possess strong antibacterial, anti-inflammatory, and digestive-enzyme stimulating properties.
As an established global manufacturer, our factory delivers highly stable, standardized, and biosafe botanical extracts. By optimizing natural plant matrices, we support Serbian feed manufacturers (from large-scale compound feed plants in Novi Sad to specialized veterinary integration operations in Belgrade) in formulating high-performance diets that meet both local regulatory standards and EU-compliant export benchmarks.
Engineered extraction routes focusing on bioactive stability, target bioavailability, and strict safety validation protocols.
With over 17 years of specialized production experience, we combine raw materials, testing infrastructure, and reliable global logistics to deliver high-quality feed additive solutions.
Founded in 2006, Jiangxi Hairui Natural Plant Co., Ltd. is a high-tech manufacturing enterprise specializing in the production and refinement of natural botanical extracts and functional feed additives. Located in the Jinggang Mountain High-Tech Development Zone in Ji'an, Jiangxi Province, our facility benefits from local botanical resources. Backed by a 50 million RMB capital investment, our 13,000-square-meter facility is equipped with automated fractional extraction columns, high-capacity steam distillers, and analytical instruments (including GC-MS and HPLC).
Our plant features an annual production capacity of 2,000 tons of natural plant essential oils and phytogenics, allowing us to supply large-scale feed mills and veterinary integrations in more than 56 countries and regions, including key agricultural markets in the Western Balkans.
Scientifically validated, safe, and effective phytogenics manufactured under rigid QA/QC protocols to guarantee batch stability, safety, and high concentrations of active components.
Continually invest in QA/QC systems and R&D innovation. We collaborate with animal nutrition institutions to optimize extraction yields and enhance the heat-resistance profile of essential oils.
From initial seed selection and cultivation on our 5,000-acre agricultural base to 9-step quality control audits and rapid technical support, we ensure a reliable supply chain.
Global supply chain volatility has made supply security a critical factor for Serbian feed millers. Fluctuations in raw material prices and container shipping bottlenecks require partnerships with vertically integrated suppliers capable of absorbing market shocks. Our factory manages a complete domestic supply chain in China, sourcing raw plants from our own high-standard acreage, which minimizes exposure to price spikes and raw material shortages.
Serbian feed manufacturers benefit from robust logistics routing:
Our feed additives are designed to address the specific production conditions and dietary requirements of Serbian livestock farming:
Intestinal integrity is critical for piglets transitioning off milk. Formulating starter feeds with Eugenol, Thymol, and Oregano-active compounds supports beneficial gut flora, limits pathogen colonization, and minimizes post-weaning growth checks.
High-intensity broiler lines require optimal digestive function. Supplementing diets with Menthol and Peppermint volatile compounds stimulates endogenous digestive enzymes (lipase, amylase, protease), which lowers the Feed Conversion Ratio (FCR).
Rumen efficiency dictates milk yields and fat content. Using standardized Geraniol and plant extracts aids in modulating rumen fermentation, reducing waste nitrogen emissions and improving energy utilization in high-producing dairy cows.
The primary technical challenge for essential oils and phytogenics in modern feed manufacturing is heat stability. Conditioning, pelleting, and extrusion processes routinely expose ingredients to temperatures ranging from 80°C to 95°C. Unprotected volatile plant oils can vaporize or degrade, reducing their nutritional value by the time the feed is consumed.
To address this, our research and engineering teams have developed a multi-layered technical roadmap:
As Serbia aligns its food safety policies with the European Union, compliance with EFSA (European Food Safety Authority) standards is required for all imported feed additives. Importers must provide documentation regarding botanical origins, purity levels, heavy metals, and pesticide residues.
Our quality assurance systems support compliance at every stage of the import process:
Select from our certified range of botanical oils and extracts, available in bulk and custom formulations for feed compounders across the Balkan region.
Natural botanical extracts offer versatile application profiles across multiple industrial sectors:
Sweet orange oil and other botanical extracts act as natural adjuvants, fungicides, and insect repellents. These organic solutions offer pest and disease control without chemical residue, supporting crop respiration and photosynthesis.
Castor oil and rosemary essential oils support hair follicle vitality, improve scalp moisture retention, and act as key emollient bases in topical cosmetic applications.
Evening primrose oil, rich in gamma-linolenic acid (GLA) and linoleic acid (LA), serves as an active ingredient in soft gel capsules designed for cardiovascular and metabolic support.
Volatile plant oils act on olfactory pathways, triggering beneficial physiological and behavioral responses in target species while supporting ambient sanitation.
Technical answers regarding product stability, compliance, and application in commercial feeds.
