Italy maintains one of the most sophisticated livestock and animal feed sectors in Europe. Anchored by PDO (Protected Designation of Origin) chains, such as the internationally celebrated *Prosciutto di Parma* and *Parmigiano Reggiano*, Italian livestock producers must maintain the highest standards of safety, quality, and animal health. In this regulatory and competitive environment, the optimization of feed formulations plays a critical role in agricultural profitability and sustainability.
The agricultural heartbeat of Italy is centered within the Po Valley region, where intensive pig farming, dairy herds, and poultry operations are concentrated. The extreme summer temperatures within Lombardy, Emilia-Romagna, and Veneto create significant physiological challenges, namely heat stress, which leads to leaky gut syndrome, systemic inflammation, and a drop in overall productivity.
Phytogenic additives containing standardized active ingredients like menthol, carvacrol, and thymol serve a dual purpose. Menthol crystals, for instance, trigger the TRPM8 receptors in sensory neurons, signaling cold sensation to the brain and mitigating the systemic effects of heat stress. Simultaneously, the antimicrobial properties of oregano, rosemary, and thyme essential oils act directly on intestinal microflora, suppressing pathogenic bacteria (such as *Escherichia coli* and *Clostridium perfringens*) while fostering the colonization of beneficial lactic acid bacteria.
For Italian feed mills and livestock conglomerates, sourcing feed additives is no longer just about price per metric ton. It is about traceability, consistency, and compliance. The European Food Safety Authority (EFSA), based in Parma, Italy, implements some of the strictest safety evaluation criteria globally. Procurement managers must verify that all imported botanical extracts are completely free of pesticides, heavy metals, and adulterants, requiring batch-to-batch Gas Chromatography-Mass Spectrometry (GC-MS) analysis.
Category 01
Our feed-grade essential oils are extracted via optimized steam distillation or cold compression. The raw material selection prioritizes high concentrations of active compounds (such as camellia, eucalyptus, oregano, and peppermint oils) ensuring consistent chemical profiles for feed blending.
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Category 02
Cold-pressed carrier oils designed to stabilize volatile compound systems and provide dense energy sources. Used to dilute potent phytogenic molecules, ensuring safe application in veterinary skincare and uniform dispersion in feed matrices.
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Category 03
Standardized botanical fractions isolated from our extensive 5000+ acre cultivation bases. Controlled processes ensure raw material integrity from seedling selection to harvesting, maintaining compliance with strict European phytosanitary rules.
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Founded in 2006, Jiangxi Hairui Natural Plant Co., Ltd. is a high-tech enterprise specializing in the R&D, production, and exporting of natural botanical essential oils and plant extracts. Located in the Jinggang Mountain High-Tech Development Zone, Ji’an, Jiangxi Province, our strategic geographical location grants us access to rich, professional, and diverse wild and cultivated botanical resources.
With an investment of over RMB 50 million, our modern facility spans 13,000 square meters and is equipped with cutting-edge analytical apparatus, including gas chromatography-mass spectrometry (GC-MS) units, polarimeters, and refractive index testers. These systems support a total production capacity exceeding 2,000 tons of natural oils per annum, guaranteeing supply chain security and traceability for our European partners.
We provide natural, safe, and scientifically backed active compounds tested through rigorous quality control procedures to meet European market parameters.
Continuous investment in gas chromatography (GC-MS) testing and stabilization systems ensures consistent delivery of active compounds.
From seed selection and cultivation monitoring to extraction, batch testing, and shipping control, our 9-step quality assurance process ensures high purity.
Our plant-derived essential oils and organic extracts target key performance metrics in agriculture, cosmetic chemistry, veterinary therapeutics, and livestock management.
Our sweet orange oil, high in natural d-limonene, is used as a natural biopesticide and surfactant adjuvant. It enhances crop leaf respiration and photosynthesis without chemical residues, helping Italian organic growers meet strict EU standards.
Cold-pressed castor oil and avocado oil serve as stable bases for animal cosmetic care, improving coat strength, protecting skin integrity, and treating chronic dermal infections in companion and production animals.
Our cold-pressed evening primrose oil, rich in gamma-linolenic acid (GLA), is used to support cardiovascular health and manage inflammatory conditions in companion animals, serving as a functional ingredient for premium veterinary supplements.
Inhalation of volatile terpenes like linalool and lavender compounds interacts with the limbic system of pigs and cattle. This reduces cortisol levels, decreases farm stress behavior, and enhances welfare index scores.




The convergence of biotechnology and feed science is driving the development of the next generation of animal feed solutions. As Italy transitions toward carbon-neutral agriculture, feed additives must adapt to help reduce greenhouse gas emissions and optimize nutrient utilization.
Volatile compounds such as carvacrol and thymol are sensitive to the high temperatures (85°C+) used during feed pelleting. Our engineering team is developing starch-and-lipid micro-encapsulation techniques that protect these active ingredients during processing, ensuring targeted release in the animal's small intestine.
Our research focuses on combining specific organosulfur compounds and essential oils to inhibit the activity of methanogenic archaea in the rumen. This helps dairy operations reduce enteric methane emissions without affecting volatile fatty acid production, supporting EU environmental targets.
We are integrating gas chromatography data with AI-assisted blending algorithms. This ensures that natural variations in raw materials are standardized to deliver consistent concentrations of key active compounds in every export batch.
Partner with an established manufacturer to access premium-grade botanical extracts. Get in touch with our technical sales team today to request samples, arrange custom blending, or schedule a facility audit.